A fun-run like no other; flexible, creative, organised and delivered by the fundraising student group. This innovative challenge event is still engaging new audiences.
Inspired by events of a similar type run by Nerve Tumours UK's American and Australian equivalents, the Runderpants event is a wonderful example of how a creative fundraising idea has added real colour, vibrancy, and substance to their fundraising portfolio.
I led the development of the Runderpants Mile. I managed a team of 3 as we approached universities, sought internal and external buy-in for ideas and budgetary approvals, created a financial model that would appeal to students, and could be replicated on a case by case basis for each new participating group.
The event attracted sponsorship from Boohoo.com and MyOddballs, as well as pro-bono collaboration with The Specialist Works.
To support the event a new platform was developed using Blackbaud's Everydayhero service which meant managing the digital production and third party designers as well.
About Nerve Tumours UK
Nerve Tumours UK provides crucial support and empowerment for those affected by nerve tumours in the UK. By providing crucial medical and non-medical support, the charity helps those who are courageously living with Neurofibromatosis to live the best life they can.