For example, the functionality to comment on a colleagues work, is huge for collaboration but doesn't take up huge screen real estate. Navigating this juxtaposition is a common challenge in tech product marketing. Rooting the software in real-world settings we wanted the visuals of the software to be showcased in the true way they would be experienced. We then layered in the windows to pop out of the devices to draw the users eye, and to silently communicate the behavioural nudges the software and wider teams are so careful to incorporate. These images were used as part of a Facebook Retargeting Campaign that I delivered, which was a successful case study and led to a larger product marketing effort, achieving a low CPA and great learnings for the company!