Lightful Retargeting Campaign

Lightful benefits from a highly skilled design team, and a visual brand - but one of the challenges they faced, was helping convey the impact of changes that appear sometimes quite small to the user.

For example, the functionality to comment on a colleagues work, is huge for collaboration but doesn't take up huge screen real estate. Navigating this juxtaposition is a common challenge in tech product marketing. Rooting the software in real-world settings we wanted the visuals of the software to be showcased in the true way they would be experienced. We then layered in the windows to pop out of the devices to draw the users eye, and to silently communicate the behavioural nudges the software and wider teams are so careful to incorporate. These images were used as part of a Facebook Retargeting Campaign that I delivered, which was a successful case study and led to a larger product marketing effort, achieving a low CPA and great learnings for the company!

About Lightful

Website:

lightful.com

Bringing together a world-class team of non-profit specialists, digital experts, management consultants, designers and developers, Lightful prides themselves on making innovative technology accessible. This lets their clients' missions flourish by strengthening the relationships between good people and great causes.

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